Sunday, March 25, 2012

Event: Diesel store housewarming party!

On March 22nd 2012, the Diesel store in Antwerp officially re-opened its  doors, after two months of hard work and redecorating!
The store looks really, REALLY great! It’s a whole new approach to the brand. Diesel reveals its new premium retail concept, which accompanies the new premium strategy that positions Diesel as the alternative to luxury.

The store is a lot roomier than before, and resembles a luxury apartment, with the different areas of clothes and accessories as rooms. The store in Antwerp is the first one with its ‘new outfit’! The Diesel Interior Design Team did a really good job! The housewarming was celebrated with an exclusive invitation-only high tea and cocktail party.

Diesel first opened its doors at the Meir in August 1999 and it proved to be one of the most successful stores in Benelux. But the year 2012 is the start of a new era for Diesel. Not only the look of the store has changed but, according to the lady in charge of the online boutique, the style of the clothes has changed as well! And we agree, the looks are much more mature!

We had such a great time! Check out our pictures below!
Nino was wearing a Topman blazer, Benetton shirt, Alexander McQueen skull scarf, Nudie Jeans and Dolce & Gabbana sneakers.

Courtesy of Tan Dem PR

Courtesy of Tan Dem PR - me and fellow bloggers, fashionfabrice!

You could get a tattoo, exclusively designed for Diesel by San!

Hot DJ duo!

All images courtesy of
Men Trend


  1. WOW this event looks amazing. I love stuff like this, it's always nice to interact with other people and go to openings.
    I love the images :) nice and clear. Wow the cakes look so pretty ^__^
    Great post :)

  2. The store kinda looks like the Levi's store in down town Hamburg. Quite interesting. Looks like it was an interesting event!


  3. Thank you so much for becoming my new friend, I just followed back!:*

  4. wow, amazing event!! I love the pics <3
    xxxxx, Dani

  5. wow, that's awesome.

  6. Looks like an amazing event! :) The store looks awesome.


  7. Wow..the store looks amazing. And the food too! hahaaa >.<


  8. The store looks fabulous and it looks like it was a great event!
    Thanks for stopping by my blog - come back soon!
    xo annette

  9. Great post, guys!! Beautiful photos .. I am sure it was a lovely event .. I love high tea events :)
    Nino, would like to see more of your Dolce & Gabbana sneakers - shame you didn´t post a closer look at your outfit :o)

    Looking forward to your new posts!

    just JE NE SAIS QUOI
    Independent Fashion Bloggers
    Follow my blog with Bloglovin

  10. Great photos and great blog!


  11. u looking quite daper!! n tht party seems fun. Nice blog

  12. Great pictures! you look dapper!

  13. nice post. seems like a lot of fun

  14. Looks like it was an amazing event.

  15. I love diesel, is one of my favorite brands

  16. what a store!
    what an event!
    I m a huge fan of diesel, I love the clothes, but I also love every new product of furniture and house interiors...
    now I m your fan too!

    oh! I like the tattoo photo, great idea for this event! Diesel always rocks!!
    xxx Ros.e.


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